Website Factory
A self-built system for turning startup positioning, page structure, and reusable website sections into faster launch-ready websites.
- Role
- Product Designer & Builder
- Tools
- Figma, Astro, AI-assisted workflows
- Scope
- Positioning, landing-page system, reusable sections, launch workflow
Experiment
A repeatable website system for moving from idea to launch faster.
Website Factory explores how much of the early startup website process can be systemized without making every output feel generic. The work combines positioning prompts, page structure, reusable sections, and visual rules into a lean build flow.
- Type
- Self-built product experiment
- Focus
- Startup websites, positioning, reusable page systems
- Goal
- Reduce production drag while preserving taste and clarity
What I explored
The factory is the workflow, not just the template.
Positioning input
A structured way to capture audience, offer, proof, and conversion intent before layout starts.
Reusable sections
Hero, proof, feature, pricing, FAQ, and CTA sections designed to be rearranged around the business model.
Build rhythm
A practical AI-assisted loop for writing, designing, building, reviewing, and tightening the final page.
The point is not to make every website the same. It is to remove the blank-page drag so the real taste decisions happen sooner.