For now

About myself,

I am Azil Zaneen
from Kerala,
Based in Bengaluru,

I design the messy middle of B2B SaaS — activation, onboarding, the part of the funnel right after signup where most products quietly lose people.

Azil Zaneen on stage with a mic, lit by red and pink stage light

Hello from the other side

I’m not the designer who’ll tell you a feature is great because the visual design is clean. If the work isn’t moving the metric, I’ll say it.

I am self taught — I don’t have a design degree. I have a B.Com from GRD College, Coimbatore, and four years of shipping under pressure. If the pedigree matters more than the case studies, we’re probably not a fit.

Phone

+91 9048 38 96 65

Email

azilzaneen.design@gmail.com
View CV

Key values

  • 01

    Every new problem is just an old one wearing a different hat.

  • 02

    If it looks good but does nothing, it’s decoration.

  • 03

    I’ll be wrong a lot. I’m going to try anyway.

  • 04

    The real problem is always hiding behind the one people point at.

  • 05

    Honesty is rare. Good taste is rarer. I try to show up with both.

Experience

  • Jan 2024 – Present

    x5z studio

    Founder & Lead Product Designer

    • WizCouncil (UK AI EdTech), Lead Product Designer — Oct 2024 to present. Shipped B2C learner platform and B2B admin CMS from zero to 2 paying institutions in 7 months with a 2-engineer team. Owned discovery framing, outbound methodology, and product CAC modelling with the CEO.
    • Made build-vs-buy calls on video streaming infrastructure across Supabase, Railway, and Cloudflare.
    • Replatformed brand identity mid-build (Sage of Growth → WizCouncil) after legal conflict; shipped on original launch date.
    • DecaWork (Apr 2026): branding and investor-facing landing page for a B2B SaaS building AI agents for IT teams.
    • Stealth startup (IIT Kharagpur founders): MVP demos and landing pages for market validation.
    • Website Factory: internal system directing Claude Code to ship production sites end-to-end — compresses delivery from 4–6 weeks to 5–8 days.

  • Nov 2023 – Jan 2024

    TimelyAI

    Design Consultant

    Cut customer time-to-live from 4 days to 1.5 days — the metric sales used to close deals.

    • Built branded booking flow templates; lifted SMB booking success by 10%.
    • Designed the Google Ranking Checker lead magnet — drove 15% of new customer acquisition in Q1 post-launch.

  • Aug 2021 – Sep 2022

    Workduck

    Founding Product Designer

    • Ran 150+ churn interviews, diagnosed the value-articulation gap, rebuilt Task Capture & Reminders around the insight. Activation +32%.
    • Led PM vs PM Challenge growth campaign — 5,000+ leads/month, #2 on Product Hunt.
    • Designed Text Expander for the CS team — cut average ticket response time 10×.

  • Sep 2020 – Aug 2021

    Ondace Technologies

    UI Designer

    Promoted from Graphic Designer to UI Designer during the engagement.

    • Designed admin interface for a Fortis Hospital patient-management product (built during COVID).
    • Delivered UI for CNBC Arabic (mobile app iteration) and a stadium event medical-response mobile app.

  • April 2019 – August 2020

    Angetha Agro

    Graphic Designer

    • Designed social media content and marketing materials.
    • Developed visual strategies rooted in Indian cultural narratives.

Two pictures I keep coming back to.

An apple, whole on top and bitten below, reflected in a circular mirror
A black cat with text: should I over explain myself or remain misunderstood